Author: Ardeth Gilmore
School/Organization:
Parkway West High School
Year: 2009
Seminar: American Political Culture
Grade Level: 8-12
Keywords: 20th century, American Colonial period, American History, change, European history, fashion, fashion and politics, fashion fads, fashion trends, Industrial Revolution, major political events, political attitudes, political culture, postindustrial
School Subject(s): African American History, American History, Arts, European History, History, Political Science, Social Studies, Visual Art
Change is a theme that is ever-present in American political culture and often this change is reflected in the dress of its people. Using fashion as a way of emphasizing change in our political culture, this unit will seek to help students explore the indisputable connection between the two. With opportunities to examine the way we dress at the individual, group, societal, and cultural levels, it will also afford students a barometer by which they might gauge the present state of our American political culture.
This unit, which is appropriate for grades 8-12, with minor adaptations, will require students to research various eras in European and American history that exemplify periods of dramatic social and political change. The lessons/activities will allow them to examine the fashion fads and trends that paralleled major political events and/or changes in political attitudes during these eras, in order to make relevant connections. The eras to be studied will include (1) the “classical” era, from the European Renaissance to the American Colonial and Revolutionary Periods, (2) the 19th century through the Industrial Revolution and the early 20th century “industrial’ era, and (3) the “postindustrial” era of the latter half of the 20th century.
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Regardless of the theory to which you subscribe, there exists an indisputable connection between American political culture and fashion. Through the ages this connection has most clearly been seen during times of extreme political and societal change. Where some groups and individuals have been compelled to conform, others have felt compelled to resist, and this has often been reflected in their dress. Using fashion as a vehicle to emphasize change in our political culture will allow students to make meaningful connections. This unit will use trends in dress/fashion as a dimension of political change. It will help students explore the connections between conformity and individuality in dress as they relate to our culture. With opportunities to examine the way we dress at the individual, group, societal, and cultural levels, it will also afford students a barometer by which they might gauge the present state of our social and political culture. While completing this unit students will be researching various eras in European and American history that exemplify periods of dramatic social and political change. They will then examine the various fashion fads or trends that parallel the changes during these eras in order to make relevant connections. Major events that occurred during these eras will also be examined to determine their impact. The eras to be studied will include (1) the “classical” era, from the European Renaissance to the American Colonial and Revolutionary Periods, (2) the 19th century through the Industrial Revolution and the early 20th century “industrial’ era, and (3) the “postindustrial” era of the latter half of the 20th century. Dress is more than mere objects and materials people put on their bodies. Dress can be a sign or symbol that refers to or stands for meanings not inherent in the material or object. In sum, the physical body when dressed reflects the “social body” or surrounding societal system (Turner, 1991). This quote truly sums up the importance of fashion and clothing in chronicling time periods in history. Throughout history the tensions and societal relationships that exist between different social groups has been reflected in their dress. Rarely was new clothing accessible to the poor, making it a most valued possession. Prior to the 20th century, in Europe and America, it was not uncommon for a poor man to own only the clothes on his back and these generally had been passed down many times before reaching him. Cloth, therefore, became a commodity of such great value that it became its own form of currency and was used as payment for services (Crane 3). In preindustrial times such as the Colonial Period, clothing was synonymous with a person’s position in the social structure. “It not only revealed your social position and gender, but your occupation [each one had its own costume], religious affiliation, and regional origin, as well. The political culture of the time was reflected in the way people dressed and the way people dressed determined how they were perceived by others and by themselves” (Crane 3). This was acutely seen in the example of the Amish or Pennsylvania Dutch as they came to be known. They had fled religious persecution in Europe in the 1700’s. They perceived themselves as “apart” from the outside world, which they considered “corrupt” and they used clothing as a means of distinguishing themselves from others. Through their “plain dress” they were able to maintain a distinct social identity that embraced uniformity and rejected individuality (Kaiser 397). Their rejection of the fashion system, therefore, can clearly be seen as a form of social and political resistance at the group and cultural level. However, it was not until the advent of the Industrial Revolution and machine-made clothing, that the effect of social and political stratification on fashion was truly transformed. The transition from agrarian to city life and the greater affordability of factory-made clothing created a change in how one’s social status was determined. The costumes that had once signified a specific occupation for a specific social class in agrarian society were replaced by clothing for a specific “type” of job. Your position and your rank in this new “hierarchy of [industrial and commercial] occupations” was now determined by the uniform you wore and became an indicator of how wealthy you were (Crane 4) . A bellhop dressed less grandly than a concierge, but the uniforms of both indicated that they held service occupations. As Diana Crane points out in her book, Fashion, and its Social Agendas, many economists and sociologists such as Thorstein Veblen and Georg Simmel theorized that in this industrialized society, women’s status in society was directly linked to the display of their husbands’ wealth. They also believed that there was a tendency for social classes to imitate those directly above them in order to move up the social ladder. This desire to appear wealthier than you were was called the “trickle down” effect (14). These theories appear more plausible when you consider what happened during the latter part of the 19th century. During this time large numbers of immigrants were coming to America. To hasten their assimilation into society, “they almost immediately divested themselves of their traditional costumes and adopted the dress of their new home as a means of discarding their previous identities and establishing new ones. These efforts by the lower classes to emulate the dress of the rich were seen as a way for a person to elevate his or her social status in a country “perceived” to be classless and characterized by upward mobility” (Crane 4). But as Susan Kaiser points out in the Social Psychology of Clothing, the context in which these attempts are viewed must take into consideration not only class struggle, but also the tensions among other cultural categories such as gender, ethnicity, age, and physical attractiveness (487). These factors, along with the various ways in which clothing was used as a form of social control (imposition of uniforms and dress codes in the workplace to indicate rank in the organizational hierarchy), made “upward mobility” [much more difficult] for the working class, and, therefore, served to stratify American society further (Crane 4). One has only to look at the political culture of the time to understand how the inaccessibility to expensive clothing mirrored the inaccessibility of political and socioeconomic status and freedom as well. Therefore, while it is true that the Industrial Revolution may have served to alter some class distinctions in various occupations, it did not always have the same effect when factors such as race and ethnicity were entered into the equation. Culturally speaking, blacks and Latinos have used clothing as a means of achieving their “American dream” because traditionally, as Christy Fisher explains in her article from The Meanings of Dress, they have had difficulty securing that dream when it came to acquiring the [home of their dreams] in the neighborhood of their choice (383). Fashion, therefore, became the status symbol used by these minority groups to prove to others that they had “made it”. For blacks in particular, it also became a vehicle for propelling a shift in cultural imagery to the forefront. Fostered by the advent of the civil rights movement of the 1960’s, this shift signaled a momentous change in our political culture. For the first time in history, black models were featured in high profile fashion magazines. Fashion styles such as the “Afro” and the dashiki, originally thought of as “cultural” clothing, became a fashionable look for white Americans as well. Not only did this fashion style represent a shift in how blacks perceived themselves, but also in how the larger society viewed them. American political culture had reached a milestone and African-American pride in the idea that “black is beautiful” penetrated even the white consciousness (Kaiser, 445). However, this was far from true of the political culture that existed in the 1940’s. A case in point is the Zoot Suit Riots that occurred during WWII. Baggy pants and a jacket with oversized shoulders and a tightly fitted waist characterized the flamboyant zoot suit. As stated in the article, American Experience: Zoot Suit Riots, it had been popularized by the jazz and swing bands of the era and adopted by many young Mexican and African-American teens as a symbol of social resistance. Yards and yards of cloth, a precious commodity at this time, were needed to create the zoot suit and this went against the grain for many Americans. This was especially true for southern white servicemen who, uprooted from their homes and deployed to Los Angeles after the attack on Pearl Harbor, felt they had already sacrificed everything (1). As Mauricio Mazon points out in The Zoot Suit Riots, the young Mexican-American teens [were already perceived] by Anglos as culturally and aesthetically un-American, while the young white soldiers were epitomized as the ideal of American patriotism (69). Conflict between the two groups became inevitable when an altercation between two rival Mexican-American gangs resulted in the death of one of them. The media fanned the fires by portraying the zoot suiters as ”murderous and dangerous gangs” (Zoot Suit Riots 1). When those accused were shipped off to jail, following a mockery of a trial, violence erupted in the streets and the young white servicemen were called in to control the Mexican-American zoot suiters. It took little time for them to become an out-of-control vigilante force who, supported by the police, terrorized and attacked the zoot suiters, dragging them off the streets and out of movie theaters and restaurants. They ripped the zoot suits from their backs and beat them mercilessly while mobs of whites cheered them on ( Zoot Suit Riots 1). Once again, we see evidence of how fashion trends mirror a shift in political culture triggered by the events (WWII) and prevailing attitudes of the times, which included manifestations of racism such as the internment of Japanese-Americans. The Zoot Suit Riots exemplify the underlying discontent that is inherent in our political culture. In subcultures, such as the zoot suiters, this discontent breeds contempt for the status quo, the ‘establishment’ and for those by whom they feel oppressed. Whether it be the drag queen who uses drag as a “political act of defiance against rigidly stereotyped male and female images and ideals”, as proposed by Jane Hegland in the Meanings of Dress (198), adolescent teens who are willing to risk their health in order to “be themselves” (Meanings 49), or the hip-hop subculture characterized by “baggy clothing and hard-edge rap” (Meanings 446), there is a common thread that binds them all together… rebellion. But it is also this rebelliousness and individualistic creativity that has been the catalyst for many of the fashion forward styles adopted by the mainstream (Meanings 447). The ending of the Industrial Revolution brought with it a change in political thought as the postindustrial era began. Social status became less clear-cut because people changed their perception of it and their conception of themselves. Rising standards of living, combined with rising expectations and greater access to information were just a few of the factors that led the working class to become more actively involved in our political culture. They became less concerned with competing with the upper class and more concerned with pursuing individual interests. Fueled by our economic system of capitalism that allowed a competitive fashion industry to offer the consumer infinite choices, post-industrial America entered the new and eclectic realm of postmodern fashion (Crane 5). Whereas in prior eras dress was used to denote clearly who you were on an individual, group, societal and cultural level, as well as your ranking in each, the same is not true of postmodern dress. In her article “Dress as Nonverbal Communication” found in the Meanings of Dress, Mary Lynn Damhorst explains how fashion in traditional cultures tended to be steeped in meanings and changed very slowly, whereas today, in late 20th century fashion, those lines have become very [blurred] and [even harder] to verbalize. This eclectic mixing and matching of various styles from various genres means that in postmodern culture the old adage of “everything old is new again” is truly fitting. This blending of the old with the new has created a “new identity “ that questions the traditional rules of fashion while looking back and nostalgically borrowing from the past. Clearly, we see again, the mirroring of political culture in fashion during a time when such cultural aspects as sexuality, gender roles, and distribution of power are also being questioned. (Damhorst 86). Similarly, in her book, The Social Psychology of Clothing, Susan Kaiser quotes theorist Fredric Jameson as attributing these changes to the fact that we now live in a “global multinational culture which is decentered and cannot be visualized, a culture in which one cannot position oneself” (Kaiser 516). But even in this multicultural diversity a hierarchical order still exists and “a different but unequal perspective is endorsed [that gives] power [to] certain cultures over others”. Kaiser points out that this perspective is “inherently flawed because it assumes that history can be hypothetically reconstructed based on cross-cultural observation. It also assumes that Europeans are morally and aesthetically superior” (Kaiser 520-521). This ethnocentric view of the world has, therefore, led to the judging of other cultures by Western standards as evidenced in the case of Islamic women and the wearing of the “hijab” or veil. Veiling can be traced back to India and Persia. Arabic tribes adopted veiling as a means of enforcing strict codes of modesty for females. For many Islamic women the wearing of a veil is a deeply religious, emotional and symbolic expression. For others, it is seen as a symbol of institutionalized oppression on the part of men and the government against women. Regardless, the “covering” of women has tremendous symbolic meaning in the Middle East and must be placed in context when interpreting its meanings (Kaiser 523). In postmodern society this has not always been the case, however. Political debate over this issue rages on and there exist many diverse views about the wearing of the hijab. Some see it as “a form of empowerment for the woman choosing to wear it” while others claim it “to be a means of seclusion and containment imposed by others”. Some even view it as ”’submission to God’s commandments” (Wikipedia Hijab). The controversy has become so heated that, in many European countries, Muslim women have been banned from wearing the hijab as well as other traditional head coverings such as the chador. This has mainly been linked with issues of immigration and the position of Islam in western European society, but the negative “perception” that Europeans have developed towards Muslims and any clothing that represents Islamic religion has caused many countries, such as the Netherlands, to ban the wearing of any type of mask or face covering (Wikipedia Hijab). These developments prove, once again, just how closely fashion mirrors even our “multinational” modern political culture.Historical Background
This unit is designed for use with a grade 11 Social Science (Civics) class, although it can easily be adapted for use in both middle and high school classes in American History/Government. Through the lessons and activities of this unit students will:
The unit will incorporate a variety of strategies to help students gather information on fashion trends through the ages and to connect these to the major political event during which they occurred. These will include, but not be limited to: Brainstorming (keywords, concepts, analogies) Connecting (to experiences, texts, and authors) Constructing (graphic organizers) Reading (Before, During, After) Writing Outlining Listening, Viewing, Evaluating (film, video; webcasts on topic) Working independently Discussion Note taking (using graphic organizers, timelines, etc,) Online research Debate Oral Presentation Use of technology (creating charts & graphs, word processing, researching databases) Think-Pair-Share Collaborative groups
political and socioeconomic attitudes of that period. These will include such things as: Objectives: Students will respond to writing prompts Procedure: Tell the class that they are going to participate in a “Think, Pair, Share” activity. In this activity students first write their reaction to the following prompt: Memories are made up of many elements. You can remember smells, sights, and sounds. When you remember an event, you can often remember what you were wearing. Think about an event from the past that was made memorable by what you were wearing. Answer the following questions: Next, divide students into pairs and have them share with each other. After a brief period, ask for student volunteers to share their thoughts and ideas with the entire class. Try to elicit from the class any connections that they can make as to what was going on in the city, country, or world at the time. Discuss with students whether or not these events had anything to do with the way they were dressed. Time Frame: 1 class period Objective: The purpose of this activity is to encourage students to reflect on the interconnections between identity, fashion and culture. They will read an article focusing on these issues, and compare their responses to those of the author. Procedure: Follow-up/ Activity: Have students design a tee shirt that captures their views on fashion, clothing and identity. Use the template provided, or actual tee shirts. Paint or draw messages, slogans or quotes. Create a class exhibit to display student work. Time Frame: 2 class periods Culminating Lesson: How Fashion Reflects Culture Objectives: Students will: Overview of Lesson Plan: In this lesson, students explore how fashion has mirrored the attitudes and lifestyles of culture (both in America and Europe) throughout history and will create fashion magazines reflecting their findings. Review the Academic Content Standards related to this lesson. Resources / Materials: Procedure: After 5 minutes allow groups to report their answers to the class. After each group reports, read the description of the article of clothing provided on the Costume Institute site. How accurate were students’ ideas? In what ways do clothing styles reflect the political culture in which they are worn? What items of clothing or styles can students identify that originated in different time periods? Explain to students that they will be investigating the dress of their group’s time period in preparation for creating a short fashion magazine. The purpose of the magazine is to illustrate this time period’s political culture through its fashions. Using the Metropolitan Museum’s Costume Institute Web site, as well as other available resources, groups research the following aspects regarding their time period: After twenty minutes, each group brainstorms ideas for a short (eight page) fashion magazine from this era or period in time. The magazine should include: Pictures from the Costume Institute Web site may be used for the magazine, as well as pictures that students create themselves based on the descriptions of the styles of this period. Before the end of class, groups should divide the tasks among group members to be completed at home. Further Questions for Discussion: Evaluation/Assessment: Students will be evaluated on participation in group and class discussions, thoughtful participation in group research and group creation of fashion magazine that reflects the political culture/attitudes of their era. Vocabulary: plumage, haute couture, pillbox, progeny, consort, sumptuous, l’anglaise, flounces, bodice, tartan like, chemise-shaped, embellished, breeches Extension Activities: Interdisciplinary Connections: American History- First Ladies have traditionally been scrutinized for their dress, especially at important events like the inauguration ceremonies of their husbands. Create a pictorial timeline of “First-Lady Fashion” since Martha Washington, and provide (if available) a short “critique” of each woman’s style and her role as First Lady. Economics – Observe the role that fashion plays in your culture. Keep a log of what percentage of time and money is devoted to fashion on television and in print media. Also, find out the figures for yearly clothing sales. Write an essay citing your findings and assessing whether you think your culture spends too much, just the right amount, or not enough time and energy devoted to fashion. Journalism- Write an article for your school paper about the newest “Back to School” (or whatever is appropriate to the season) styles and trends. Include pictures and interviews of teachers and classmates. Media Studies- Research a high-profile brand name, such as GAP, Banana Republic, Tommy Hilfiger, or Donna Karan. Collect data on the types of images that appear in its ads and its advertising slogans, and when advertisements for this brand appear in print media (which magazines, where in the magazine, etc.) and on television (between what shows, at what time of day, etc). Create a poster displaying your data and suggesting what this information reflects about the type of people to which this brand id attempting to advertise. Technology- Use a computer graphics program to create a virtual tour of fashions from the 1960s through the 21st century. Utilize the special features of the program to make your tour interesting and interactive (McClain and Khan 1-6).
Lesson I: Clothing Memory
Lesson 2/Day 1:
“American Experience: The Zoot Suit Riots” Contains online video, timeline, and narrative of the zoot suit riots that took place in Los Angeles during WWII <http://www.pbs.org/wgbh/amex/zoot/index.html> Buckridge, Steeve O. The Language of Dress. U.S.A.: University of the West Indies Press, 2004. – A study of how African enslaved and freed women used their fashion and style of dress as a symbol of resistance to slavery and accommodation to white culture in pre- and post-emancipation society Craik, Jennifer The Face of Fashion: Cultural Studies in Fashion. New York: Routledge, Crane, Diana Fashion and Its Social Agendas. London and New York: The University of Chicago Press, 2000. – Examines the basis for fashion’s social agendas and how they are used to speak to and for some social groups while excluding others Damborst, Mary Lynn, Kimberly A. Miller, Susan O. Michelman The Meanings of Dress. New York: Fairchild Publications, Inc., 1999. – A collection of articles from magazines, newspapers, books and journal writings that explore the “meanings of dress” from a variety of different aspects (culturally, politically, socially, technologically) Kaiser, Susan B. The Social Psychology of Clothing: Symbolic Appearances in Context. New York: Macmillan Publishing Company, 1990 “Hijab by Country.” Wikipedia. – article discusses the controversy over the wearing of Islamic headdress in Europe and some Islamic nations 18 June 2009 <http://en.wikipedia.org/wiki/Hijab> Old Style in High Style. Sept.-Oct. 2001. New York Times. June-July 2009 – web-based lesson plan examining how fashion reflects culture <www.nytimes.com/learning/teachers/lessons/20010907friday.html>. “World War Two and the Zoot Suit Riots” – web- based article that examines the confrontation between servicemen and a group of Latinos that came to be known as the Zoot Suit Wars <http://w3.usf.edu/~/c/MOO/zootsuit/> “American Experience: The Zoot Suit Riots” Contains online video, timeline, and narrative of the zoot suit riots that took place in Los Angeles during WWII <http://www.pbs.org/wgbh/amex/zoot/index.html> Damborst, Mary Lynn, Kimberly A. Miller, Susan O. Michelman The Meanings of Dress. New York: Fairchild Publications, Inc., 1999. – A collection of articles from magazines, newspapers, books and journal writings that explore the “meanings of dress” from a variety of different aspects (culturally, politically, socially, technologically) Sumner, William Graham “Social Darwinism, the Intellectuals, and Populism: What Social Classes Owe to Each Other” pp. 703 – 718 “What is Fashion,” PBS Newshour article that suggests answers to the title question and others. http://www.pbs.org/newshour/infocus/fashion/whatisfashion.html “World War Two and the Zoot Suit Riots” Web-based article that examines the confrontation between servicemen and a group of Latinos that came to be known as the Zoot Suit Wars http://w3.usf.edu/~/c/MOO/zootsuit/
Websites
Reading List for Students
The Pennsylvania standards that will be used to guide this unit include: History Standards 8.1.12 Reading Standards 1.2.11 Speaking and Listening Standards 1.6.11. B.4 Identify and define new words and concepts.Standards