The Globalization of Tastebuds and Capitalism

Author: Amanda Fiegel


Northeast High School

Year: 2019

Seminar: Learning about America and the World from McDonald’s

Grade Level: 9-12

Keywords: capitalism, cultural convergence, fast food, globalization, imperialism, McDonalds

School Subject(s): English

This unit provides an introduction to globalization and its impacts. It could be used in an IB Social and Cultural Anthropology class, Humanities or Language Arts class for 10th12th graders. The first portion of the unit focuses on terminology, theory and examples and the effects of globalization. It requires students to develop a sustainability plan for global companies that revolves around corporate social responsibility and globalization issues (i.e. FairTrade, reducing waste, etc). The goal is for students to gain an understanding of how companies should be held accountable for globalization issues and for them to develop their own plans of action to improve sustainability and workers’ rights. The second part of the curriculum requires students to use their acquired knowledge of globalization to critically analyze how and why American fast food companies have been introduced to different countries and what effect their presence has had on the culture and society of these communities. Additionally, it requires students to develop ad campaigns for companies that showcase a hybridization of two cultures and delineate the effects of cultural diffusionism.

Download Unit: Fiegel-A.-.pdf

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